is this what you do ??

• Set no benchmarks for exposures

• Have a moving target for realisations (maximising) or cost (reduction) 

• Only see the hedged position and FORGET the unhedged exposure

• Clap when the market moves in favour of that only 10% hedge (what about unhedged?)

• Slap  when market moves against that only 50% hedge

• Trust bankers more than your in-house costing-marketing-finance specialists

• At end of the year decide nothing to do next year w.r.t forex exposures

The good news is that , its not all that bad considering that majority of us are either walking in the dark without even a small pocket torch to guard very next footsteps OR quite a few of us are using a high beam at night and feel they can see a planet far into the next galaxy before any other astronomer has seen. 

Foreign currency exposure management assumes importance in these volatile times and there has to be a scientific , objective and holistic approach to guard the bottomlines .